Privacy policy

Effective Date: May 19, 2026

Last Updated: May 19, 2026

At Lunova Fashion, operated by Novus Invictus LLC, we respect your privacy and are committed to protecting your personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), the UK Data Protection Act 2018, and the Irish Data Protection Act 2018. This Privacy Policy outlines how we collect, use, and safeguard your information when you visit our website and purchase our products in Ireland and the United Kingdom.

By using our website, you agree to the terms of this policy.

1. Information We Collect

We collect information to provide a better shopping experience. This includes:

  • Personal Identification Information: Name, email address, phone number, and shipping/billing address.
  • Payment Information: When you make a purchase, payment is processed via secure gateways (Shop Pay, Visa, Mastercard, Apple Pay, Google Pay). We do not store your full card details.
  • Technical Data: IP address, browser type, time zone settings, and device information.
  • Usage Data: Information about how you use our website, products viewed, and search terms.

2. How We Collect Data

We collect data through:

  • Direct Interaction: When you create an account, place an order, or contact our support team.
  • Automated Technologies: As you browse, we use cookies and similar tracking technologies to collect data about your equipment and patterns.
  • Third Parties: We may receive data from analytics providers (like Google Analytics) and payment processors.

3. How We Use Your Information & Legal Basis

Under the UK GDPR and EU GDPR, we process your personal data only where we have a valid legal basis. The purposes and their corresponding legal bases are:

  • To Fulfill Your Order (Contractual Necessity): Processing payments, arranging shipping to your address in Ireland or the UK, and providing order updates.
  • Customer Support (Contractual Necessity): Responding to your inquiries via email or phone.
  • Marketing Communications (Consent): Sending newsletters or promotional offers, only where you have explicitly opted in. You may withdraw your consent at any time.
  • Security & Fraud Prevention (Legitimate Interest): Protecting our website and your transactions from fraudulent activity.
  • Legal Compliance (Legal Obligation): Meeting tax, accounting, and regulatory requirements.

4. Data Sharing with Third Parties

We do not sell, rent, or trade your personal information. We only share data with trusted service providers to operate our business:

  • Payment Processors: To securely handle transactions (PCI-compliant partners).
  • Fulfillment Partners: Warehousing and logistics providers responsible for processing and dispatching your orders. This includes partners located outside the European Economic Area and the United Kingdom, see Section 9.
  • Shipping Partners: International and domestic carriers, including An Post (Ireland) and Royal Mail (UK), responsible for final delivery of your orders.
  • Marketing & Analytics: Google Analytics and email service providers to improve our store's performance.
  • Professional Advisors: Accountants, lawyers, and auditors, as required by law.
  • Legal Authorities: Where required by law or to protect our legal rights.

5. Cookies Policy

Our website uses cookies to enhance your experience.

  • Functional Cookies: Necessary for the website to work (e.g., keeping items in your cart).
  • Analytical Cookies: Help us understand how visitors interact with the site.
  • You can choose to disable cookies through your browser settings, but it may affect certain features of the website.

6. Data Security

We have implemented industry-standard security measures, including SSL (Secure Sockets Layer) encryption, to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. Access to your data is limited to authorized personnel and service providers who have a legitimate need to process it.

7. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements under UK, Irish, and EU law.

8. Your Rights Under the UK GDPR and EU GDPR

As a resident of the United Kingdom, Ireland, or the European Economic Area, you have the following rights:

  • Right of Access: You can request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct inaccurate or incomplete personal data.
  • Right to Erasure ("Right to be Forgotten"): You can request that we delete your personal data under certain conditions.
  • Right to Restrict Processing: You can ask us to limit how we use your data in specific circumstances.
  • Right to Object: You can object to the processing of your data where we rely on legitimate interest as the legal basis.
  • Right to Data Portability: You can request your data in a structured, commonly used, machine-readable format.
  • Right to Withdraw Consent: Where we rely on your consent (e.g., for marketing), you can withdraw it at any time by clicking the "unsubscribe" link in any of our emails or by contacting us directly.
  • Right to Lodge a Complaint: If you believe your data protection rights have been violated, you have the right to lodge a complaint with your local supervisory authority:

To exercise any of these rights, please contact us at support@lunova-fashion.com. We will respond to your request within one month, as required by both the UK GDPR and the EU GDPR.

9. International Data Transfers

Lunova Fashion is operated by Novus Invictus LLC, a company registered in the United States. In order to operate our business and fulfill your orders, your personal data may be transferred to and stored on servers located outside the European Economic Area and the United Kingdom, including:

  • The United States, where our parent entity is based.
  • Other regions, such as Asia, where our international fulfillment partners are located. These partners receive limited personal data (such as your name, shipping address, and order contents) strictly for the purpose of order fulfillment.

When your personal data is transferred outside the EEA or the UK, we ensure that appropriate safeguards are in place to ensure your data receives an equivalent level of protection:

  • EEA transfers: Standard Contractual Clauses (SCCs) approved by the European Commission.
  • UK transfers: The UK International Data Transfer Addendum to the EU SCCs, or the UK International Data Transfer Agreement (IDTA), as approved by the UK Information Commissioner's Office.

By placing an order, you acknowledge and consent to this international transfer of your data.

10. Children's Privacy

Our website is not intended for children under the age of 16. In line with Article 8 of the UK GDPR and the EU GDPR, we do not knowingly collect personal data from children. If we discover that personal data from a child under 16 has been collected without verifiable parental consent, we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date. Material changes will be communicated to you via email where appropriate.

12. Contact Information & Business Details

If you have questions about this policy or wish to exercise your rights, please contact us:

Ownership and Operation: Lunova Fashion is operated by Novus Invictus LLC

Registered Company Name: Novus Invictus LLC

Company Registration Number: 2026-001882100

Registered Address: 30 N Gould St #31823, Sheridan, WY 82801, USA

Email: support@lunova-fashion.com

Phone: +44 7478 057020

Business Hours: Monday to Saturday, 9:00 AM to 6:00 PM GMT/BST (UK and Ireland time)

Supervisory Authorities: